Multi room audio experts Sonos have opened a brand new flagship store in Berlin, following in the same (or similar) footsteps of the Covent Garden store opened in London at the end of 2017.
Sonos Berlin Store
Sonos London Store (Covent Garden)
Much like their earlier Covent Garden store this new German Flagship store is set out so that each of it's listening rooms is like a real room in a house. It's hard to experience a sound system in a shop, traditionally stores showcase stereo systems in either badly setup rows and stacks of equipment for visual/merchandising or special acousticly treated rooms, neither of which is like any room you would have at home.
By utilising room pods Sonos are offering you the chance to listen to their music system in a setup that replicates real life home use as closely as possible within a retail shop environment.
“We’re not just designing a store to sell speakers
Of course there’s a retail component, but we really want to create a space where we can host events, spark conversations, bring people together and inspire them to listen out loud.”
Sonos Flagship Store in Berlin
The pods that have been dubbed ‘Houses’ by Sonos are designed to simulate real life spaces with the feel of a bedroom, living room and kitchen. The booths have specially designed soundproof doors and stylish decor and art from local artists. Key to each experience is a tablet that lets listeners select, choose and control their music - The main selling point of the Sonos ecosystem.