Multi room audio specialist SONOS is to make registration of products mandatory for all users.  SONOS is famous for it's Connect:Amp and Play series of speakers and the newly introduced SONOS Beam and Soundbar which pair with it's SONOS SUB.  

The SONOS family of multi room audio products

The SONOS family of multi room audio products

If you update your iPhone, iOS or Android device to the latest firmware you will be asked to register your products if you haven't already.  Previously you only had to register if you wanted to activate advanced options like home automation or speech control through Alexa.

SONOS bills itself as the maker of the easy-to-use multi-room wireless home sound system, recently went public with an IPO through NASDAQ, raising nearly 100 million dollars and valuing the company at close to 3 billion dollars.

Sonos Beam Home Theatre Setup with SUB and Rear Surrounds powered by Play1

Sonos Beam Home Theatre Setup with SUB and Rear Surrounds powered by Play1

We’re honored to join the Nasdaq family as we build a future where sonic culture is at the forefront, Sonos has spent the last 16 years building a high-quality easy-to-use wireless sound system designed to work with all of the streaming services, voice assistants, and smart home companies that those who care about great sound want in their lives. Today is an exciting milestone as we work to help the world live better through better listening.
— Patrick Spence - CEO Sonos
Patrick Spence - CEO of SONOS

Patrick Spence - CEO of SONOS

Sonos debuted the world's first wireless multi-room home sound system in 2005 and has been a leading innovator in wireless home audio since its founding in 2002. Each thoughtfully designed speaker and component that makes up the Sonos system is built on a software platform that gets better over time and helps the world listen better by giving people access to the content they love, from the services they want. As a result, Sonos homes listen to an average of 80% more music, and a remarkable 93% of units ever shipped are still receiving software updates.

Sonos products are distributed in over 50 countries, with 100 streaming services available globally. Sonos continues to build for the long term, designing for the way customers live while prioritizing amazing sound. Sonos is changing the way people listen to music - one home at a time.

SONOS Lists on the NASDAQ market with IPO

SONOS Lists on the NASDAQ market with IPO

In nearly two decades, Sonos has become a category leader in easy-to-use wireless home audio with more than 19 million products registered in 6.9 million homes around the world. We are thrilled to welcome Sonos to join our family of visionaries and look forward to forging a great partnership with such a revered company.
— Nelson Griggs - President, NASDAQ

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